Job Title: Vice President of Creative

Job Type: Full-Time Remote

ARMRA Schedule: Monday-Friday, 9 am-6 pm EST

***Candidates based in the Eastern Time Zone will be prioritized.

About ARMRA: ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr. Sarah Rahal, to uncover what modern life has stolen. As a pediatric neurologist, she turned to exhaustive research and ancient wisdom to find a solution—not just for herself, but for the growing health crisis affecting us all. Your body isn’t broken—it’s brilliantly designed for strength, resilience, and vitality. But the modern world scrambles the signal, disconnecting you from the intelligence encoded within. ARMRA Colostrum™ is nature’s original blueprint with 400+ bioactive nutrients that restore what modern life strips away. It works at the cellular level to remind your body of its original code and reawaken its innate intelligence—so you can reclaim your birthright to thrive.

Who We Are

• Builders, not passengers – We take ownership, thrive on momentum, and embrace challenges.
• Resilient and resourceful – We find a way forward, even when the answer isn’t obvious.
• Mission-driven – We believe in what we’re building and are passionate about making an impact.
• Direct and constructive – Feedback is a gift, and we embrace it to grow.
• ONE ARMRA – We succeed together, as one team.

Who We Are Not

• Performative – We don’t play games, manipulate optics, or curate an image for external approval.
• Entitled – We don’t expect rewards without contribution.
• Clock punchers – We don’t attract those looking for just a "job"; we seek individuals who want to build careers, take ownership, and find joy in their work every day.
• Divisive – We talk about problems and projects, not people. There’s no “your team” or “my team” - there’s only ARMRA’s team.

The Role: We are seeking a visionary and strategic Vice President of Creative to lead our in-house creative team across all visual touchpoints—from brand identity and packaging to digital content and video storytelling. This role will set the creative vision for the brand and ensure excellence in execution across every channel.

As the leader of our growing Creative department, working directly with our Sr. Creative Director, you will oversee brand storytelling, design systems, video content, and campaign execution to deliver world-class, conversion-driven creative that resonates deeply with our audience. This is a key leadership role responsible for uniting strategy and creativity to drive brand equity and business growth.

Responsibilities:

Creative Leadership & Vision

• Own and evolve the overarching creative direction of the brand, ensuring consistent visual identity and storytelling across all touchpoints.
• Inspire, mentor, and lead a multidisciplinary team of designers, video editors, art directors, and content creators.
• Champion creative excellence while balancing strategic business goals, timelines, and resources.

Brand Strategy & Execution

• Translate strategic business and marketing objectives into compelling creative concepts and campaigns.
• Ensure cohesive brand execution across all platforms: eComm, paid ads, packaging, social media, video, influencer, and retail environments.
• Elevate the customer journey through smart, emotional, and conversion-optimized creative.

Video, Design & Content Ownership

• Lead the ideation and production of photo/video content that brings the brand to life across web, email, social, paid media, and Amazon.
• Guide art direction for product launches, campaigns, and seasonal storytelling.
• Own and evolve the design systems for packaging, retail displays, and physical brand expressions.

Team & Process Management

• Build scalable creative workflows and project management systems that support fast execution while maintaining high standards.
• Oversee resourcing, staffing needs, and vendor relationships (agencies, freelancers, production partners).
• Set KPIs and implement feedback loops to constantly iterate and optimize creative performance.

Cross-Functional Collaboration

• Partner closely with Marketing, Growth, Product Development, Amazon, and CX teams to bring ideas to life through cohesive storytelling.
• Serve as a creative thought partner to leadership, proactively identifying new opportunities to grow brand equity.

Trend Forecasting & Innovation

• Stay ahead of creative trends in CPG, health & wellness, design, digital storytelling, and emerging media.
• Bring fresh ideas and modern inspiration to ensure the brand remains culturally relevant and creatively differentiated.

Skills & Qualifications:

• 12+ years of experience in creative leadership, with a strong track record in CPG, lifestyle, or wellness brands.
• Portfolio demonstrating standout creative campaigns across paid, organic, packaging, and branded content.
• Deep expertise in art direction, brand design, visual storytelling, and video production.
• Experience leading in-house creative teams and managing agency/freelancer partners.
• Proficient in Adobe Creative Suite, Figma, and video tools; working knowledge of project management software.
• Strategic thinker with exceptional taste, creative instincts, and a passion for pushing the boundaries.
• Strong leadership, feedback, and people management skills—able to coach teams while maintaining a high bar for execution.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels
• Strategic thinker with a passion for innovation and a track record of driving results through creative excellence

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, veteran status or other characteristics.